When You Want to Sell Art…get real

notations      lace 002

Both are 20″x60″ mixed media panels using paint, exotic papers and polished stones – zoom in and see detail

by Jo Ann Brown-Scott, copyright 2014

Ok let’s get practical – whether I am an artist, a musician, a writer, a cook or a candlestick maker, as the fairy tale goes, I would very much like to sell my art. I know, however, that I can’t count on consistent, regular money coming in from my art sales. So I have other sources of income…and/or I do various types of artwork so that I will appeal to a wider audience.

I would love to be able to do abstract expressionistic paintings for the rest of my life and sell them like intellectual hotcakes to the more finely tuned collectors who are authentic followers; those who understand and appreciate the style and know the excellent from the nondescript in the world of abstraction. Those folks are few and far between. Unless you get really lucky and you are an extremely hot property, quite gifted and have either the tenacity of an artistic pitbull or the ability to be in exactly the right place at the right time while hob-knobbing with the  movers and shakers, you will not make it huge in the abstract expressionist movement. Doing so would be the equivalent of being a star athlete, a mega movie star or a best selling author who literally owns real estate on the New York Times best seller list. Slim to none. Pipe dreams. Get real.

Of course I am more than happy to sell an abstract piece whenever I can no matter how sporadically it comes my way.

In the meantime, I paint, create and even construct other art that is more commercial, more marketable, simpler, more design oriented and way trendier, less expensive and just fun to have hanging in your tastefully decorated home. I have taught Interior Design, so I have to admit that I get turned on by a lovely home – especially if it is eclectic and has a well diversified collection of furniture, art, antiques, rugs, pottery, books, and some funky found objects. And most people’s homes, these days, are eclectic, because we travel and bring exotic treasures home, we receive expensive gifts from friends, we love second hand stores and thrift shops, we buy neat things from Pottery Barn and it all has to coordinate nicely into a home space. So I create my more commercial pieces of artwork with several things in mind, knowing that they will compliment many different kinds of homes.

Therefor I have to keep current on whatever trends are currently trending. The most popular paint colors. The newer fabrics that are being shown. The patterns of area rugs. The furniture styles….and the kinds of art that are selling to people who are not necessarily art intellectuals but still enjoy having a stunning home. No matter what your style of choice is at this very moment, and no matter what your tastes are forever, chances are you are always on the hunt for a great new item for your home that will make it unique and reflective of who you are.

The photos I have included are some examples of the more commercial artwork I am doing. They are all one of a kind pieces, unique and certainly not mass produced, but labored over and created with heart and soul. Prices range from $600 up….

redbarn Red Barn abstraction

pod Seed Pod



11 responses to “When You Want to Sell Art…get real

  1. Beautiful pieces of art here, Jo; and I can attest to the fact of how lovely your works look in someone’s home. You have such a wonderful ability to decorate a home that is tasteful, elegant, and casual all at one time.


  2. How very true! You happen to be one of the finest artists I have ever have known. Whatever kind of work you are doing, your talent always shines through. You’ll always be one of my favorites! 🙂


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